Less Stress With Destination Weddings – Why Brides Prefer The Beach
Expedia.com has revealed the results of a study, conducted by Northstar that examined American attitudes towards weddings.
Expedia's 2014 American Altar Report found that Americans find traditional wedding planning to be hugely stressful, ranking it ahead of such stress-drivers as paying taxes, going for job interviews and taking driving tests. Eighty-four percent of Americans believe that destination weddings are more fun, and among those who have had a destination wedding, 76 percent believe they are far less stressful than traditional ceremonies.
Forty-two percent of married Americans, if given the chance for an "I Do-Over," would choose a destination wedding the second time around. That figure jumps to 63 percent among Americans under 35 years of age. A full 67 percent of married Americans say they are likely to renew their vows at some point during their marriage. An equal proportion of Americans (67 percent) report that if they were to ever renew their marriage vows, they would choose a destination ceremony.
Couples who have had a destination wedding report that "easier to plan" (37 percent) and "less stressful" (48 percent) rank among the potential benefits of planning a destination wedding. In comparative terms, traditional weddings fared poorly in the 2014 American Altar Report, with "long church ceremonies" (32 percent), "experiencing the same rituals over and over" (26 percent) and traditional weddings' failure to feel "unique or special" (25 percent) among the top list of gripes.
The new rules of destination weddings:
The Report found a wide range of opinion as to rules of decorum, as they relate to a destination wedding. These include:
- Should destination wedding guests be expected to give a gift?
The study found that Americans spend approximately $103 on wedding gifts, for both traditional and destination ceremonies. Forty-four percent believe a "smaller gift" is appropriate at a destination wedding.
- Is "no gifts expected" a binding request?
It appears not; 66 percent of Americans report that they would bring a gift even if the invite advised against them.
- Should Americans pay for the travel costs of their destination wedding guests?
America was roughly split in response: 47 percent of Americans believe that hotel costs should be covered by the wedding hosts. Forty-three percent say meals should be completely covered. Thirty-one percent expressed the belief that flights should also be paid for.
- How far is too far?
Sixty-two percent of Americans say a flight up to six hours is an acceptable distance to travel for a destination wedding. And 51 percent of Americans believe the couple should give guests at least seven months' notice.
Distance between desire and reality
According to the study, 69 percent of Americans who are single, in a relationship or engaged report that they would consider a destination wedding. The desire to actually plan and book one drops off somewhat, with 39 percent saying that they likely would not follow through on the option. Reasons include:
Cost: 68 percent of Americans believe that planning and hosting a destination wedding would be more expensive than a traditional wedding.
Turnout: 42 percent cite being "afraid guests won't come" as the primary reason dissuading them from a destination wedding.
Beaches are free of bridezillas
The perceived lower-stress option of a destination wedding has emotional implications for participants. Fifty-four percent of survey respondents agree that "you are less likely to come across a Bridezilla at a destination wedding." And opportunities for romance are perceived to be more plentiful - 50 percent of Americans aged 18 to 34 believe the likelihood of becoming romantically involved is greater at a destination wedding.
Expedia's American Altar Report found that beaches are perceived as the ideal location for a destination wedding, with 43 percent citing it as their preference. Among beach destinations, Hawaii (30 percent) topped the list, with the Caribbean (22 percent) placing second. Mountain lodges and vineyard/countryside venues tied for second, at 18 percent.
About the study
This study was conducted on behalf of Expedia by Northstar, a globally integrated strategic insights consulting firm, among 1,000 adult Americans. Surveys were completed between February 7 and February 12, 2014. Sampling quotas and weighting were used to ensure the sample is representative of the US population in terms of age, gender, region, household income and household composition. Assuming a probability sample, the margin of error would be +/-3.1 percentage points, 19 times out of 20.